La Place – Hou van Natuurlijk

La Place – Hou van Natuurlijk

Dutch food chain La Place launched the campaign “Hou van natuurlijk” (Naturally fresh) and with that came their first commercial.

How do you create a La Place world of 100% natural, fresh vegetables and food and make it come alive and tasteful? To achieve the desired style, we used a combination of techniques: stop-motion and 2d hand-drawn animation.

La Place – Hou van Natuurlijk
Behind the scenes of the animation shoot

Credits
Client
La Place
Agency
ARA
Film production & animation
Studio Motoko
Sound design
Senne van Marissing
Food styling
Eke Marin
Studio
Rogier Wieland
More info
Jeroen Schellekens